What’s in a name? For branded immune-support ingredients, the answer may be: quite a lot. After all, you can’t fault foggy-headed consumers for letting their eyes glaze over at the indistinguishable bottles of C, zinc, and Echinacea crowding immune-supplement shelves. In such an environment, any ingredient that can shout above the din is bound to gain an advantage. But brand backing brings more than just name recognition; it can also mean having the full support of a marketin